Social media is no longer optional for real estate agents — it’s a core part of how modern clients find, research, and connect with you. In fact, 52% of Realtors say social media delivers the highest quality leads of all their tech tools. Why? Because it allows you to show up consistently where your audience already spends time — building trust, showcasing expertise, and staying top-of-mind without a hard sell.
But here's the problem: most agents know social media matters, yet still ask themselves what to post on their social media pages. Between listing photos, market updates, and client stories, it’s easy to either repeat the same agent content or go completely silent. That’s where a simple weekly plan can make all the difference.
This guide breaks it down with realtor marketing tips, examples, and a plug-and-play posting calendar to take the guesswork out of your real estate social media strategy.
Monday: Market Insight or Tip (Educational)
Question: “How can I show I’m an expert without being salesy?”
- Share quick local stat: “🏠 Vancouver market update: Detached homes down 3% in June. Buyers are negotiating again. Let’s talk strategy.”
- Video idea: “Why July is a smart month to list in [your city]”
- Tool tip: Use Canva for visual charts.
Goal: Build trust and authority.
Example: Avenue’s client Randy Gallant is doing a fantastic job of building trust and expertise by sharing simple short-form videos that cover current marketing conditions in Calgary.
Tuesday: Behind the Scenes or Agent Life
Question: “How do I stay relatable?”
- Post a Reel showing your day: “A Tuesday as a solo agent in Chicago 💼📲☕”
- Office tour, coffee run, or showing day prep
- Caption idea: “People think real estate is all showings. Here’s what most of my day really looks like…”
Goal: Build a connection and show personality.
Example: Katie Grieco receives positive engagement by sharing simple stories of her work week as a realtor in Vienna, VA.
Wednesday: Listing or Client Work (Proof of Work)
Question: “Can I still post listings without being spammy?”
Absolutely — just be creative:
- “JUST LISTED: 3-bed stunner with skyline views in Kitsilano 🌇”
- Add value: “What $750K gets you in East Van right now?”
- Before & after of a staged condo you’re listing
Goal: Showcase your work in a compelling way.
Example: Ty, one of Avenue’s clients, holds a strong bar with his properties’ posts. Notice how this short video utilizes the power of a visual hook, engaging titles and sound.
Thursday: Helpful Tip or Myth Buster
Question: “What do buyers/sellers want to know?”
- “You don’t need 20% down to buy a home. Here’s what you do need 👇”
- “Top 3 things that scare buyers — and why you shouldn’t worry”
- Use ChatGPT, Google’s People Also Ask, or AnswerThePublic to find common questions
Goal: Educate and be a trusted advisor.
Example: Charlotte’s realtor Natalie Warren shares short and snappy real estate tips that get lots of engagement and help establish Natalie as an expert in her market.
Friday: Personal or Local Feature
Question: “How do I grow my local following?”
- Shout out a local business: “If you’re in North Van, you need to try this latte 🧋☕”
- Share a client closing celebration
- Fun personal story, hobby, or weekend plans
Goal: Humanize your brand and build community.
Example: This Vancouver real estate duo gets thousands of views by sharing interesting facts about the city. This is a great way to offset your business content and build a local following.
Turn this plan into action. See how Avenue helps other agents grow online.
How often should I post on social media as a realtor?
Consistency beats frequency. You don’t need to post daily, but 3 to 5 times per week is a sweet spot. A study by Buffer found that the most consistent posters received up to 5× more engagement (likes, comments, shares) per post than inconsistent users, and even moderately consistent users saw 4× more engagement.
Pro tip: The goal isn’t to post daily. It's to post strategically and regularly.
What should I post that’s not just listings?
This is the golden question. A great social media plan blends value, personality, and property. Make sure you scroll up to find more ideas in our weekly social media calendar.
What kind of posts get the most engagement?
According to Sprout Social, the highest-performing real estate posts fall into three categories:
- Short-form video (Reels, TikTok): 2-3x more engagement than static posts
- Client stories/testimonials: 72% of buyers trust agents more after seeing social proof
- Local content: Area spotlights, small businesses, local events
Where do I find real estate content ideas each week?
You don’t need to reinvent the wheel. Try these:
- Look at your email inbox: What questions are clients asking?
- Use Instagram’s search: Type “real estate tips” and see trending videos
- Visit answerthepublic.com for real-time search queries
- Keep a running list in your Notes app of content ideas when they come to you
How do I make this easier to stick to this social media plan?
Batch your content! Dedicate one afternoon per week to:
- Script 2 Reels
- Draft captions
- Design 2–3 posts in Canva
- Schedule everything with tools like Later, Buffer, or just Meta Business Suite
This system can save you hours and help you stay consistent, even during busy weeks.
Conclusion
Social media isn't just about getting likes — it's about building real relationships and staying visible in a competitive market. The reality is, even your referral clients will look you up online before they pick up the phone. A consistent, value-driven presence gives potential buyers and sellers confidence that you’re knowledgeable, approachable, and actively engaged in the market.
But let’s be honest — staying consistent is hard when you're juggling showings, negotiations, and everything else that comes with running your business. Even with a clear weekly plan, creating content, writing captions, filming videos, and staying up to date with trends takes time and creative energy that many agents simply don’t have.
That’s where Avenue steps in.
From website design to lead generation and targeted social media, our team manages your online presence so you can focus on selling homes.
