Transforming a REALTOR's Success: How Avenue Revolutionized Their Business and Life
Challenge
With 25 years of experience as a REALTOR®, Fern is dedicated to helping people buy and sell homes in White Rock, BC.
She was stuck with average-quality online marketing that was time-consuming and stressful to manage. Looking for more effective marketing with fewer headaches than what she was using before, Fern made the shift to Avenue in 2019.
Approach
Solution
Professionally Designed Website
Avenue's designers crafted a custom-built website with lead capture, buyers and sellers guides, and a lite-CRM that gives Fern an easy way to keep track of her contacts and marketing while we maintain the website.
Automated IDX System
We integrated an in-house built IDX feed that works seamlessly with any screen size and allows for automated listing updates, synchronized featured and sold listings, and automatic drip campaigns to keep Fern's prospects up to date on new properties.
Top-notch Social Media Presence
We started posting personalized content for all of Fern's listings on her Facebook business page. By sharing relevant real estate content weekly, Fern got more time back in her week while we help establish her as a local expert in the White Rock community.
Personalized e-Newsletter
We launched a monthly e-Newsletter to stay in touch with Fern's audience and nurture future clients. The newsletter includes featured listings, detailed market stats, and engaging articles to provide value to her audience.
Results
What’s next
In two months after launch, Fern's new website doubled the number of monthly visitors. By actively advertising Fern's listings on Facebook and through a monthly newsletter, our marketing team saw a 306% increase in listing traffic in two months.
Fern's newsletter started nurturing her clients with valuable content and promoting her listings to drive even more website visitors. Fully crafted by our team, the newsletter consistently performs at a higher-than-industry-average open rate that allows Fern to stay engaged with her audience with no stress.
By handing over her online marketing to Avenue's team of professionals, Fern's marketing improved and her marketing-induced stress evaporated. While Avenue ensures her website, Facebook and e-Newsletter work on growing her business, Fern is free to spend more time with her clients and family.
See what Avenue can do for your business.
Start with a free website, or talk with our team about the right setup for your business.
