Profile
Name: Fern Abercromby
Market: White Rock, BC
Website: fernabercromby.com
Brokerage: Hugh&McKinnon
With Avenue since: 2019
Business Challenge: Stuck with average-quality online marketing that was time-consuming and stressful to manage.
With 25 years of experience as a REALTOR®, Fern is dedicated to helping people buy and sell homes in White Rock, BC. Looking for more effective marketing with less headaches than what she was using before, Fern made a shift to Avenue in 2019 and has been a happy client ever since.
Professionally Designed Website
Avenue’s designers crafted a custom-built website with lead capture, buyers & sellers guides, and a lite-CRM that gives Fern an easy way to keep track of her contacts and marketing while we maintain the website.
Automated IDX System
Integrated an in-house built IDX feed that works seamlessly with any screen size and allows for automated listing updates, synchronized featured & sold, and creates automatic drip campaigns to keep Fern’s prospects up-to-date on new properties.
Top-notch Social Media Presence
Started posting personalized content for all of Fern’s listings on her Facebook business page. By sharing relevant real estate content weekly Fern got more time back in her week while we help establish Fern as a local expert in the White Rock community.
Personalized e-Newsletter
Launched a monthly e-Newsletter to stay in touch with Fern’s audience and nurture future clients. The newsletter includes featured listings, detailed market stats, and engaging articles to provide value to her audience.
In two months after launch, Fern’s new website doubled the number of monthly visitors. By actively advertising Fern’s listings on Facebook and a monthly newsletter our marketing team saw a 306% increase in listing traffic in two months.
Fern’s newsletter started nurturing her clients with valuable content and promoting her listings to drive even more website visitors. Fully crafted by our team, the newsletter is constantly performing at a higher-than-industry average open rate that allows Fern to stay engaged with her audience with no stress.
By handing over her online marketing to Avenue’s team of professionals, Fern’s marketing improved and her marketing-induced stress evaporated. While Avenue ensures her website, Facebook and e-Newsletter work on growing her business, Fern is free to spend more time with her clients and family.
Hear more success stories from our clients. Read More.
