Profile
Name: The Gower Smith Team
Market: Victoria, BC
Website: goodtobehome.ca
Brokerage: Coldwell Banker Oceanside Real Estate
With Avenue since: 2019
Business Challenge: Online marketing that takes too much time and lacks consistency.
Team founders Eric and Kris are proud Vancouver Island locals with deep roots in the Victoria area and a shared passion for real estate. Together, they’ve built one of the top-producing teams in British Columbia, combining award-winning experience with unmatched local knowledge. Looking to save time, find better value, and manage all their real estate online marketing in one place, The Gower Smith Team partnered with Avenue — and now runs a more efficient, automated business with a strong, professional online presence.
The Gower Smith Team was already successful, but behind the scenes, the team was spending too much time on manual tasks. Their website wasn’t mobile-friendly, social media was inconsistent, and marketing tasks were eating into valuable client time.
Professionally Designed Website:
Avenue’s team built a modern, mobile-friendly website for The Gower Smith Team — combining sleek design with better performance. The new site helps them stay organized, look polished across all devices, and manage everything in one place while Avenue handles the IDX tech behind the scenes.
Top-notch Social Media Presence:
We help The Gower Smith Team stay consistent and professional on social media by automatically posting listing updates directly from MLS, along with market stats and branded content. It’s a time-saving, hands-off way to stay visible, build trust, and attract qualified leads without adding more to their plate.
Personalized Digital Newsletter:
Avenue provides the team with an automated monthly e-newsletter that's pre-built and ready to customize — making it easy to stay in touch with over 1,500 past clients. With no setup required each month, the team can focus on personal touches that nurture relationships and drive referrals for their real estate business.
Geo-targeted Social Media Ads:
Launched to drive more exposure for team’s listings in specific local markets. By reaching the right audience with the right properties, these ads help generate more interest and activity — ensuring listings get seen and adding measurable value for the team’s clients.
Since launching with Avenue, The Gower Smith Team’s real estate marketing has become more consistent and effective while allowing the team to reclaim valuable hours each week.
The team is also benefiting from additional exposure to their listings through geo-targeted real estate social media ads. This strategy captures over 4,500 views monthly for only $25 in ad budget.
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By automating their email marketing, The Gower Smith Team reclaimed hours every month — without sacrificing quality. Team’s e-Newsletter helps them stay in touch with past clients and nurture the leads to generate future business.
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