Checking all the boxes: How Tawnie Receives Better Leads at Lower Cost
Challenge
Having grown up in Fort Saskatchewan, AB, and now raising her family there, Tawnie has developed a unique knowledge of the community and its surrounding area. In addition to knowing the hidden treasures of the place she calls home, she has an intuitive feel for its real estate market.
Before 2018, Tawnie outsourced her digital marketing to an expensive service abroad, which simply couldn't communicate her unique knowledge of the community or position her effectively in it, resulting in a lack of quality leads. Social media was also time-consuming to manage.
Approach
Solution
Professionally Designed Website
Our in-house design team developed a professional IDX real estate website tailored around Tawnie's brand. We integrated lead capture tools to effectively capture high-quality leads from visitors to Tawnie's site.
Stress-free Social Media
We fully took over Tawnie's Facebook Business page to keep it up to date with listing activity, home tips, helpful real estate resources, and local events.
Geo-targeted Listing Ads
Tawnie needed a cost-effective solution to generate leads for her listings, so our marketing team launched social media ads to attract more potential buyers.
Personalized e-Newsletter
To keep Tawnie's business top of mind, we launched a customized monthly e-Newsletter. Each email includes helpful tips, detailed market stats, and featured listings to provide more value to her clients.
Results
What’s next
Since launching in 2018, Tawnie's online presence has grown continuously. From 9 newsletter subscribers at the start, Avenue organically grew her following to 250 monthly readers today. With an open rate twice the industry average, our team established Tawnie as a local expert in the Fort Saskatchewan market while giving her more time to focus on meeting her clients.
The pressure of constantly creating new social media content took precious hours from Tawnie's week. With Avenue's platform, her listings are automatically posted to her Facebook page and advertised in her target neighbourhoods. These strategically crafted campaigns generate over 6,000 views monthly for only $30, bringing high-quality buyers to Tawnie's website.
Since partnering with Avenue in 2018, Tawnie has benefited from an improved online presence, more savings and better leads. Our tailored strategy has allowed her to grow her real estate business while spending more time with clients and not worrying about the stress of online marketing.
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