7 Proven Real Estate Lead Generation Strategies (examples)

The Avenue Team
April 19, 2024

With tons of real estate lead generation options out there these days it’s tempting to turn to a new shiny lead capture tool you just stumbled upon. But let’s be real - setting up and optimizing a new marketing channel is not an easy feat. You’re losing precious resources that could've been better spent building connections and closing deals.

In this blog, we’ll dive into the seven tried and true ways to snag quality buyer and seller leads in today's market. We're talking about stepping up with your social media strategy, Google Ads, webinars, expired listings, newsletter and why having a well-performing professional website is a game-changer for real estate lead generation.

Does social media work for realtors?

In the digital age, social media is a goldmine for real estate professionals looking to connect with potential clients. Platforms like Instagram, and Facebook, offer a dynamic space to showcase your listings, share industry insights, and engage with your audience. Create eye-catching content - think virtual property tours, market updates, and success stories to grab your audience’s attention.


How do I run PPC campaigns for real estate?

In a world where everyone turns to Google for answers, investing in Google Ads PPC campaigns is a strategic move for warm real estate leads. Target specific keywords related to your market and ensure your ad copy is compelling. Utilize Google's advanced targeting options to reach potential clients based on demographics, interests, and online behavior. If set up and optimized correctly, Google Ads can deliver an outstanding ROI for real estate agents.

A sample of google search for 1 bedroom properties in Vancouver
An example of Google Ad being triggered when users search for properties


Why having the best real estate website is important?

Your website is often the first point of contact for potential clients, making it crucial for it to be user-friendly, informative, and visually appealing. And yes, there’s more to the great real estate website than just your headshot and bio. Make sure your site is mobile-responsive, loads fast, and features high-quality images and compelling property descriptions. Having strategically placed lead capture forms to convert leads is a must. Otherwise, you are wasting valuable marketing dollars when you ask people to visit your site that is not set up to convert web traffic.

A real estate website of Rochelle Merraiya
A professional real estate website of Rochelle Merraiya


Why capture organic leads with a real estate blog?

Picture this: you share super helpful and engaging blog posts about local real estate, nifty home tips, or cool neighborhood spots. Suddenly, you're not just a realtor – you're the go-to expert! Top it up with some magic keywords to improve your SEO and, you're reaching potential buyers and sellers. Don't forget the secret sauce: add some irresistible calls-to-action, like inviting readers to join your newsletter or follow on social media.

Real estate sample blog about roofing
A real estate blog on roofing inspection by Will Springer


How do realtors generate leads from webinars?

Hosting webinars and events is your golden ticket to real estate lead generation! You organize a killer virtual gathering where share real estate trends and pro tips. Promote it on social media, and watch the RSVPs roll in. These events aren't just about dropping knowledge bombs – they're great opportunities to connect with potential clients. Before you know it, you've not only wowed your audience but planted a seed to keep you on a list for when they need a realtor.

First time home buyer seminar ad
Webinar example on buying a first property advertised on Facebook


How to use expired listings to generate new leads?

Reach out to the homeowners with a fresh approach – offer insights on why their listing didn't quite hit the mark and how you can bring new life to it. Showcase your marketing process, highlight success stories, and demonstrate why you're the game-changer they need. The Close gathered some powerful scripts to get you started.

Do realtors need a newsletter?

Who doesn't love referrals and repeat business, right? Well, here's a little tip: shoot out a friendly realtor newsletter to your clients and prospects. It's like a regular hello that keeps you on the radar of your network—making sure past, present, and future clients remember you. Not only does it shout out your clients' listings, but it also proves you're in the loop with community events and real estate news. It's a bit like waving and saying, "Hey, I'm here!" Because let's face it, without those regular catch-ups, people might just forget how fantastic you are! Here are a few newsletter ideas to make your content pop.

A real estate newsletter sample
An example of monthly e-newsletter produced by The Avenue Team


If this sounds like a lot, reach out to a real estate marketing agency like Avenue. At Avenue, we build beautiful lead-generating websites and manage targeted online advertising to help you grow your real estate business without lifting a finger. 

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