In a world of TikToks, AI-generated content, and endless DMs, it might seem like email newsletters are a relic of the past. But here’s what we're seeing in 2025: newsletters remain one of the most powerful tools in a realtor’s marketing arsenal. Whether you’re a solo agent or run a growing team, real estate newsletters can quietly become your secret weapon for real estate lead generation, nurturing relationships, and staying top of mind.
Do newsletters still work for real estate in 2025?
Yes, big time. Email marketing is far from dead — it’s thriving. In fact, email has one of the highest ROI rates in all of marketing. According to HubSpot’s 2025 State of Marketing Report, email marketing generates $42 for every $1 spent on average — that’s a 4,200% ROI.
For real estate, this means a well-crafted realtor newsletter isn’t just a nice touch; it’s a serious business driver. You’re not at the mercy of social media algorithms. You’re speaking directly to people who asked to hear from you.
What should I put in my real estate newsletter?
Focus on value, not vanity.
Great real estate newsletters give readers what they care about:
- Local market updates
- New listings or open houses
- Tips for buyers and sellers
- Community news and events
- Renovation ideas or home staging advice
The key is to be useful, not salesy. If you're not sure where to start, check out our guide on how to write a great newsletter.
How often should real estate agents send newsletters?
Aim for consistency over frequency.
Most successful realtors send newsletters once or twice a month. That’s enough to stay relevant without overwhelming your subscribers.
According to Campaign Monitor, emails sent monthly have the highest open rates (around 21.33% for real estate), while bi-weekly newsletters tend to drive the most click-throughs.
How can a newsletter help with real estate lead generation?
Every email you send is a chance to move someone closer to hiring you.
Here’s how newsletters contribute to real estate lead generation:
- Keep your name top-of-mind for when they’re ready to buy or sell
- Build trust and familiarity over time
- Drive traffic to your listings or website
- Include lead magnets like buyer guides or home valuation tools
Pro tip: Place clear calls-to-action in every newsletter, such as “Schedule a free consultation” or “Find out what your home is worth.”
What’s the best way to grow my newsletter list as a realtor?
Think beyond just “Subscribe to my newsletter.”
To grow your list, offer something valuable in exchange, like a free home valuation, a first-time buyer’s checklist, or market trend reports. Also, don’t forget to promote your newsletter on:
- Your website
- Social media
- Open house sign-ins
- Listing pages
We wrote a whole post on how to get more newsletter subscribers.
Can newsletters replace social media marketing?
No, but they should work together.
Social media is great for reach, but newsletters are better for engagement and conversions. According to McKinsey, email is 40x more effective than social media for acquiring customers.
A smart realtor marketing strategy uses both:
- Use social to attract new eyes
- Use newsletters to build trust and convert
Are email newsletters better than buying leads?
Absolutely.
Buying leads is expensive and often unqualified. But with a strong real estate marketing funnel, your newsletter builds a list of warm, qualified leads who already know and trust you.
It’s a long game, but a much more sustainable one.
Final Thoughts: Is a realtor newsletter really worth the effort?
Absolutely!
Your real estate newsletter is one of the few tools you fully control. No algorithm, no gatekeeper. Just a direct line to your audience.
If you commit to delivering value consistently, you’ll stay top-of-mind, earn trust, and generate more leads — all while spending a fraction of what other channels cost.
Need Help?
If you're ready to build a high-performing real estate newsletter to support your marketing, we can help. From content to real estate lead generation, Avenue makes it easy to maintain a consistent online brand presence.
